The Shape-Adaptive Brief — Case study | John Blanco-Slingerland
  • Healthcare AI
  • Information architecture
  • Cross-domain research

Helping physicians gain context when time is precious

Using exploration to de-risk a decision quickly, and shipping the part that’s ready while the rest earns its evidence.

Client
Counterpart Health
Delivered
Information architecture, design research, stakeholder alignment

The brief

The pre-visit summary a physician reads in the seconds before walking into the room was working as a concept and failing as a page. Clinicians were being asked to read where they needed to scan.

The users see 40+ patients a day with no dedicated prep time between them. Each section delivered several sentences of continuous prose where a clinician needed to scan: we had structured the data and then re-flattened it into paragraphs. 

Two standing decisions shaped what I could propose: surface data without editorializing, “like the most humble med student”; and one experience, three data profiles, same UX pattern, different data density.

Where the idea started

The first pass at the vision: what a physician would actually see and touch in the seconds before walking into the room, moving at the speed the visit moves.

The original vision for the briefing

Direction one, after the workshop

I ran a workshop with clinical stakeholders and the feedback was clear: what a physician is actually scanning for in the minute before a visit starts. This direction leads with the card — conditions, recent hospitalization, specialists, key values, care gaps — and opens each assessment as a sheet over it, with an evidence rail behind every claim.

It runs across three patient types: a multi-hospitalization case, an oncology case, and one with nothing to report but noise to filter.

Direction one — walking the briefing end to end
Direction two — the same content, reordered

And the second direction

The same clinical content, ordered differently. Putting the two side by side turned an argument about layout into a concrete choice about what a physician should hit first, which is the question the workshop had actually surfaced.

Built on real patient data

I shared both directions with stakeholders and, working with the engineering and data teams on the feedback, put this version together against representative patient data.

Schedule, briefing and scribe on representative data

Testing length, and what to leave out

Three variants of the same patient, built on the same data, each testing a different answer to how much clinical context a Brief should carry and how it should be ordered. One opened with a long clinical summary, one cut it to a single line, one dropped it entirely.

Variant A — full clinical intro paragraph above the hospitalizations.

A — Long clinical summary

Everything up front. A full paragraph of clinical context with each condition linked to its longitudinal history, outside visits collapsed behind a single rollup row. The richest version, and the hardest to glance at.

Variant B — one-line severe-conditions intro, encounters expanded high-risk first.

B — Short, severe conditions only

The intro cut to one sentence naming only the severe conditions. Nothing rolled up: every encounter is expanded and ordered high-risk first, so cardiology, pulmonology and nephrology lead.

Variant C — no intro, hospitalizations lead, encounters grouped by type.

C — No summary at all

Hospitalizations lead, with no narrative opener. Encounters are grouped by type — specialist, office visit, procedure — so the structure does the summarizing instead of the prose.

What we heard

The longer, more descriptive sections read as a wall of text — hard to glance at, hard to start reading. But once providers spent time with them, they responded positively to the quality of the content. That combination was the signal: we were getting something right, it just wasn't being parsed. And no matter how good it was, if they weren't reading it, it didn't matter.

What it did give us was a precise picture of what providers were looking for, which we used to train the model toward more consistent outcomes. Without knowing exactly what they were reading for, the model was guessing, it would include things that weren't relevant to the Brief, or simply far too much.

Using these research prototypes alongside the real data from the engineering team, I dialed in the length and quality of the content section by section. That improved the output of the Brief, and that output is what the next version, the shape work, was built on.

Work overview

I laid five real patient briefs side by side and found the system emitting the same template for all of them — for a patient with three uncontrolled conditions, one fresh out of a hospitalization, one whose only news was eight new medications from five prescribers, and one with nothing to report. That reframed the question: not what should the layout be, but how many kinds of patient does this need to handle.

Clinical software has no mature convention for this, so I went looking outside it. Briefing a busy expert on what changed since they last looked is a general problem: sales teams solved it for pre-call prep, operations teams for incident response. I analyzed thirteen products across three reference classes. The headline finding was not the one I expected; nobody in the mature class ships narrative AI summaries. Every serious product uses templated structure, type-aware sections, and traceable evidence. That retired the two-sentence “AI read of the story” I had been sketching.

I built five archetypes against real anonymized briefs — high-acuity, recent event, medication reconciliation, sparse/stable, single-domain deep — same data model, different presentational shape, with a routing rule, and took the whole exploration to product, clinical, and design leadership.

3
IA improvements shipped into the alpha build
5
Brief archetypes built against real anonymized patients
13
Products studied across sales prep, incident response, clinical
3 wks
From leadership review to the narrower proposal shipping

What the cross-domain scan told us

Thirteen products across clinical AI, observability, fintech, revenue and consumer health found the following themes.

  • Summary before detail

    The best tools answer the question first and keep the evidence one click away.

  • Length follows the signal

    Nothing pads a quiet period to look substantial; a quiet week reads as one line.

  • Provenance in view

    Sources, windows and gaps are stated, so trust doesn't depend on the tone of the copy.

  • One shape per situation

    Mature products carry a small set of fixed layouts rather than one template stretched to fit.

What the brief had to obey

Four experience principles carried through every archetype, and the structure spec fixed what each brief had to say and in what order. 

  1. No wall of text

    Headers and bullets only — the brief has to stay scannable in thirty seconds.

  2. The three-tap rule

    Reading a chip, assessing in the drawer, and saving to move on takes exactly three taps.

  3. Source transparency

    Every chip and card carries a source link. The working assumption is trust but verify.

  4. Mobile-first

    The drawer takes no more than 90% of screen height, so the agenda underneath stays in view.

  • Section

    What it carries

  • Byline

    One sentence: age, sex, and time since the last visit — or new patient if there wasn't one.

  • Required assessments

    The value-based care requirements that apply to today's visit date, named explicitly.

  • Clinical activity

    Medications by status — active, recently changed by outside providers, possible gaps in filling. Labs with outside results first, then chronological, values shown with their deltas.

  • Preventive care

    Immunizations and screenings, each with a date or an explicit no record found.

Five patient shapes, one data model

Each archetype was built against a real anonymized brief. Same sections and same underlying data — what changes is which one leads, how much room it gets, and what collapses to a single line.

High acuity brief: new diabetic foot ulcer leads, with abnormal HbA1c, PSA and triglycerides.

01 — High acuity · Multiple uncontrolled findings

Three or more uncontrolled values or new diagnoses. 

Recent event brief: a four-day-old hospitalization anchors the brief, with discharge med changes.

02 — Recent event · One acute event anchors the brief

A hospitalization, ED visit, or new diagnosis inside the lookback.

Med reconciliation brief: seven new starts across five providers, no new labs.

03 — Med reconciliation · The med list is the news

Med churn is the dominant signal. 

Sparse brief: routine follow-up, no significant changes, two labs trending.

04 — Sparse or stable · Not much to report — say so

Low signal. Be short, be honest, and do not invent hierarchy.

Single-domain brief: three behavioral health visits collapsed into one block.

05 — Single-domain deep · One specialty dominates

Repeated visits in one specialty. Collapse the pattern rather than listing each visit.

The brief in context: the high-acuity shape inside the patient visit view, with the assessments panel beside it.
The same shape in the visit view, assessments alongside

Research that changes your own mind is doing its job

THE CLINICAL REVIEW

Predictability has real value at volume. A clinician reading forty Briefs a day builds muscle memory for where things live. Varying structure by patient trades that away. I tested the assumption that only showing what changed would reduce the length of the copy in the brief, what I learned was having predictable sections actually helped scannability. We used feedback on what was important to improve the model on what to display.

The Brief and the Agenda are architecturally distinct. The Brief is catch-up context with a wide net; the Agenda is focused action. Several of my shapes had started to read like action plans — useful work, but belonging to a different surface. The product lead's read was that shape-adaptive thinking might have a real home in Assessments, which opened a separate track rather than closing the idea.

Narrative synthesis was already settled. My own competitive research had found that nobody in the mature reference class ships narrative AI summaries.

The shipped brief, phone to desktop

What we learned

Where from

What it became

Filter for information that's genuinely new to the practitioner

Clinical advisors

The since-last-visit window, stated in the header and persistent across sections

Keep it tight and recent — last visit or 90 days

Clinical advisors

Every count explicitly scoped to the window; no ambiguous totals

Time-window framing is a mature convention

Sales-prep tools

Confirmed the above as an industry pattern rather than a local preference

Surface the source, not a translation of it

Clinical advisors

Findings carry the data that produced them, inline

Traceability is table stakes

Every mature product studied

Evidence threaded through sections rather than parked behind a verify action

Discharge medication lists carry duplicate-prescribing risk

Clinical advisors

Medication changes typed at list level — new, stopped, dose-changed

Surface new and unexpected labs, not every value

Clinical advisors

Labs flagged by deviation rather than listed exhaustively

Structure beats prose, without exception

Every mature product studied

A fixed section spine with scannable content beneath it

The brief must be truly brief — more complexity means less detail at the top

Leadership direction

Length matches content; progressive disclosure rather than padding

The original vision — briefing above the agenda
Direction one after the workshop — the briefing card view.
Direction two — the same briefing reordered into the simple view.
Research variant — the long clinical summary
One shape — high acuity, the new problem leads
Shipped — the brief as a full sheet
Vision to shipped — the brief through every phase

The result

As we shipped Alpha, I defined what would tell us it needed revisiting, so the team would recognize the signal, and we could iterative ship value.

  • Alpha usage shows clinicians engaging with the Brief differently by patient type
  • Post-alpha sessions surface the same structural ask from three or more clinicians, unprompted, after the IA improvements have landed
  • A specific workflow — post-discharge follow-up being the likeliest — consistently breaks on a single-shape Brief

This let the team commit fully to the consistent-structure direction without being blocked to move forward. 

To see the final version, and how this connects to the rest of the platform architecture, see A Day, Not A Dashboard.

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